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Privacy Policy

Last updated: July 2025

PRML Pty Ltd ("PRML", "we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect you personal information when you visit prmlway.com or purchase our products and services. By using our site or placing an order, you consent to the practices described below. 

1. Information We Collect

We gather personal data to provide and improve our services. 

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1.1 Information You Provide 

  • Account & Profile: name, email, phone, shipping address, payment details 

  • Pet Data: Species, breed, age, health information (for subscriptions and DNA services) 

  • Communications: Customer service inquiries, feedback, survey responses 

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1.2 Information We Automatically Collect 

  • Usage Data: Pages visited, clicks, session duration, device and browser type 

  • Cookies & Tracking: IP address, location (approximate), referral source, and marketing pixels 

2. How We Use Your Information 

We process your data to fulfill orders, enhance your experience, and comply with legal obligations. 

  • Order Fulfillment: Process purchases, manage subscriptions, ship products

  • Customer Support: Respond to inquiries, handle returns, provide product guidance

  • Personalization: tailor product recommendations, marketing emails, and site content. 

  • Analytics & Improvement: Analyze site usage, product performance, and customer feedback 

  • Legal & Security: Prevent fraud, comply with regulations, maintain data security 

3. Legal Basis for Processing 

Under applicable law, we rely on the following grounds: 

  • Contractual Necessity: Information needed to fulfill your orders and subscriptions 

  • Legitimate Interests: Improve our services, prevent fraud, and run marketing campaigns 

  • Consent: For marketing communications and certain cookies (you may withdraw consent at any time) 

  • Legal Compliance: to comply with tax, consumer protection, and other legal requirements 

4. Cookies & Tracking Technologies 

We use cookies and similar tools to support site functionality and marketing. 

  • Essential Cookies: Enable core site features (cart, login, checkout) 

  • Analytics Cookies: help us understand site performance (Google Analytics) 

  • Advertising Cookies: Personalize ads and measure campaign effectiveness 

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You can manage or disable cookies through your browser settings, but some features may be affected. 

5. Sharing Your Information 

We share data only as necessary to provide our services. 

  • Service Providers: Manufacturers, fulfillment partners, payment processors 

  • Professional Advisors: Legal, accounting, and audit consultants 

  • Business Partners: Co-marketing partners and B2B collaborators (with your consent) 

  • Legal Authorities: When required by law or to protect our rights 

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We do not sell your personal information to third parties. 

6. Data Security & Retention 

We implement industry-standard measures to safeguard your data. 

  • Security Controls: Encryption in transit (TLS), encrypted storage, access controls 

  • Retention Period: 

    • Order & Subscription Data: Kept for 7 years for tax and warranty purposes 

    • Marketing Data: retained until you unsubscribe or request deletion 

    • Support Records: Archived for 2 years

7. Your Rights & Choices

Depending on your jurisdiction, you have the following rights: 

  • Access & Correction: Request a copy of your data or correct inaccuracies 

  • Deletion: Ask us to delete your personal information (subject to legal exceptions) 

  • Portability: Obtain your data in a machine-readable format 

  • Restriction & Objection: Limit processing or object to certain uses (e.g., marketing) 

  • Withdraw Consent: For cookies or marketing communications at any time 

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To exercise these rights, contact us at edgehill.ascnd@gmail.com. We will respond within 30 days. 

8. International Transfers

PRML is based in Australia and may transfer your data to service providers in New Zealand, the UAE, and other countries. We ensure adequate safeguards (standard contractual clauses) are in place to protect your information. 

9. Children's Privacy

We do not knowingly collect data from anyone under the age of majority in their jurisdiction (18 in Australia, 20 in New Zealand, 21 in the UAE). If we learn we have collected such information, we will delete it promptly. 

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. the "Last updated" date at the top will indicate when revisions occur. Continued use of prmlway.com after updates signifies your acceptance. 

11. Contact Us

If you have questions or concerns about htis policy, please reach out: 

PRML Privacy Officer 

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